Head over to @theilsmag today to read the latest interview with our Creative Director @mikecherman. 

We discuss the history of the brand, 3M Reflective materials and what’s coming in the future.

To read the full interview visit http://bit.ly/UGcPk9 or hit the link in our bio!

Shout out to the team at @theilsmag for the great work.

#ICNY (at http://bit.ly/UGcPk9)

Head over to @theilsmag today to read the latest interview with our Creative Director @mikecherman.

We discuss the history of the brand, 3M Reflective materials and what’s coming in the future.

To read the full interview visit http://bit.ly/UGcPk9 or hit the link in our bio!

Shout out to the team at @theilsmag for the great work.

#ICNY (at http://bit.ly/UGcPk9)

Ride or die.

#RP cc: @chop.per 

#ICNY #ICNYRIDING (at #ICNYRIDING)

Ride or die.

#RP cc: @chop.per

#ICNY #ICNYRIDING (at #ICNYRIDING)

Get up, get out & get something!

@nemonyc of @nevernotriding has lethal weapons for legs.

#ICNY #REPOST (at #ICNY)

Get up, get out & get something!

@nemonyc of @nevernotriding has lethal weapons for legs.

#ICNY #REPOST (at #ICNY)

We hope you’re all out there enjoy your Sunday and especially seizing your summer!

For our creative director @mikecherman this weekend marks a special date of 8 weeks since hand surgery and today was his first time back on the bike all summer!

He said “Damn it felt good.”

#ICNY #ICNYRIDING (at #ICNYRIDING)

We hope you’re all out there enjoy your Sunday and especially seizing your summer!

For our creative director @mikecherman this weekend marks a special date of 8 weeks since hand surgery and today was his first time back on the bike all summer!

He said “Damn it felt good.”

#ICNY #ICNYRIDING (at #ICNYRIDING)

ICNY x @the5thfloor

Available exclusively online at bit.ly/5thICNY - get one now before they’re gone!

#ICNY #ICNY5TH (at #ICNY5TH)

ICNY x @the5thfloor

Available exclusively online at bit.ly/5thICNY - get one now before they’re gone!

#ICNY #ICNY5TH (at #ICNY5TH)

ICNY x @ubiqlife 

Available now at Ubiqlife.com and at their Philadelphia brick and mortar location. 

Get it before it’s gone!

#ICNY

 (at UBIQLIFE.com)

ICNY x @ubiqlife

Available now at Ubiqlife.com and at their Philadelphia brick and mortar location.

Get it before it’s gone!

#ICNY

(at UBIQLIFE.com)

We have teamed up with the premier Philadelphia, PA boutique @ubiqlife to produce a 3M Reflective T-Shirt alongside their Asics “Nightshade” GT-Cool. Available today, Saturday July 26th, 2014 exclusively at UBIQ.com and in-store at their 1509 Walnut St. Philadelphia, PA 19102 location.
Featuring the UBIQ logo in matching ‘Nightshade’ Neon Green incased in a 3M square, while the back carries the signature ICNY reflective dotting across, which also includes the aforementioned green. The shirt is made of performance-quality cotton On the inside you’ll find a tagless printed custom label. Like all of our reflective-wear, the tee is designed to be stylishly functional for running, riding and doing whatever it is you crazy kids do at night.

#ICNY #UBIQ (at UBIQLIFE.com)

We have teamed up with the premier Philadelphia, PA boutique @ubiqlife to produce a 3M Reflective T-Shirt alongside their Asics “Nightshade” GT-Cool. Available today, Saturday July 26th, 2014 exclusively at UBIQ.com and in-store at their 1509 Walnut St. Philadelphia, PA 19102 location.

Featuring the UBIQ logo in matching ‘Nightshade’ Neon Green incased in a 3M square, while the back carries the signature ICNY reflective dotting across, which also includes the aforementioned green. The shirt is made of performance-quality cotton On the inside you’ll find a tagless printed custom label. Like all of our reflective-wear, the tee is designed to be stylishly functional for running, riding and doing whatever it is you crazy kids do at night.

#ICNY #UBIQ (at UBIQLIFE.com)

ICNY x @the5thfloor available now at bit.ly/5thICNY - hit the link to pick up one of the limited 3M reflective moisture wick shirts today! 

#ICNY #5THICNY (at bit.ly/5thICNY)

ICNY x @the5thfloor available now at bit.ly/5thICNY - hit the link to pick up one of the limited 3M reflective moisture wick shirts today!

#ICNY #5THICNY (at bit.ly/5thICNY)

The ICNY x @the5thfloor capsule collection is available today at bit.ly/5thICNY - head over to the link in our bio to pick up one of these limited moisture wick tees today!

#ICNY #ICNY5TH (at bit.ly/5thICNY)

The ICNY x @the5thfloor capsule collection is available today at bit.ly/5thICNY - head over to the link in our bio to pick up one of these limited moisture wick tees today!

#ICNY #ICNY5TH (at bit.ly/5thICNY)

The 5th Floor is a team of riders and racers with firm roots in 
cycling that have come together through their passion for an active 
lifestyle. Not only do they ride and race together but they document 
each experience. Stretched across the Atlantic, they are based in both London and New York, able to give the world a glance at cycling through different cultural lenses.

We are proud to launch our capsule collection with long time friends @the5thfloor - consisting of two #3M Reflective T-Shirts, one utilizing a never-before seen GREEN reflective sleeve hits!

Both shirts are available today from bit.ly/5thICNY.

Act fast,

#ICNY5TH #ICNY (at bit.ly/5thICNY)

The 5th Floor is a team of riders and racers with firm roots in
cycling that have come together through their passion for an active
lifestyle. Not only do they ride and race together but they document
each experience. Stretched across the Atlantic, they are based in both London and New York, able to give the world a glance at cycling through different cultural lenses.

We are proud to launch our capsule collection with long time friends @the5thfloor - consisting of two #3M Reflective T-Shirts, one utilizing a never-before seen GREEN reflective sleeve hits!

Both shirts are available today from bit.ly/5thICNY.

Act fast,

#ICNY5TH #ICNY (at bit.ly/5thICNY)